"Champ Co aims to explore the concept of "infinite play" in everyday functions. Infinite play as opposed to "finite play" that consists of rules, guidelines, stops and starts. Through experience and play, Champ believes that we map our memories into objects and places, creating greater value to the things we participate in."
Founder, director and head designer at Champ Co, was trained with MA in Architecture at RMIT Melbourne. After working at several Architecture firms in Melbourne, Lauren started Champ Co as a business that would develop her interest in play theory and exercise design in many other mediums other than architecture.
Lauren's previous education at Steiner School shows influence in her work also. Compelled by objects that influence creativity, and have a meditative playfulness show an alternative and positive approach to design.
Champ products aim to create lifelong engaging and sustainable products.
"What is perhaps most essential about play is that it connects us to the joy of life, thus having positive reinforcement to take care of ourselves and the planet."
Champ Co products reflect The Boroughs own ethos and we're proud to have been a supporter of Lauren's work from the start.